A Japanese beauty ritual is all about being gentle, effective, and consistent—and the best Japanese skin-care products are reflective of this holistic approach. Esthetician Erica Choi explains that the Japanese philosophy involves multiple steps designed to address specific needs and contribute to overall skin health over time. “Key steps include double cleansing, layering lightweight hydrating products, and using sun protection, all aimed at achieving a clear, radiant complexion.”
There’s a wealth of products to discover in Japan, and while some can only be snagged by taking a trip out East with a checked bag, plenty of the best Japanese skin-care products can now be delivered straight to your doorstep. Navigating these options can be confusing, especially with the language barrier, but we went ahead and curated a list of the best Japanese skin-care products according to Vogue staffers and experts.
Best Sunscreen: Sekkisei Herbal UV Defense Gel
Why We Love It: Japanese sunscreens are cosmetically advanced compared to what we have in the U.S., which is why you might want to consider incorporating them in your routine. With a lightweight gel texture, this sunscreen provides SPF 40 protection against harmful UV rays. “Infused with a blend of herbal extracts such as Job’s Tears seed extract, angelica gigas root extract, and licorice root extract, it hydrates and brightens the skin, leaving it feeling refreshed and radiant without a greasy residue,” explains Choi.
Best Serum: Tatcha The Silk Serum
Why We Love It: For those with mature skin, consider Tatcha»s The Silk Serum which addresses multiple signs of aging, including fine lines, wrinkles, and uneven skin texture. Dr. Lee explains that it’s formulated with liquid silk protein, derived from fibroin silk, which helps to smooth and nourish the skin, providing a silky finish. The serum also includes Japanese seaweed for its anti-inflammatory and soothing properties, and Hadasei-3, which goes beyond surface hydration to deliver nutrients deeper into the skin.
Best Face Moisturizer: Obagi Hydrate Facial Moisturizer
Why We Love It: Well-known in Japan, this moisturizer provides long-lasting hydration and improves the skin’s overall texture. Dr. Lee explains that the key ingredient—hydromanil—is an advanced compound derived from the tara seed, which helps retain water in the skin and gradually release it over time. It also contains glycerin, which attracts water to the skin to help maintain moisture levels; shea butter, an emollient that softens the skin; mango butter, which moisturizes with its fatty acids; and avocado oil, which protects the skin from environmental damage.
Best Hydrating Lotion: Kikumasamune Moisturizing Hydrating Japanese Body & Skin Toning Lotion
Why We Love It: Infused with sake and a blend of moisturizing ingredients, this product effectively replenishes the skin’s moisture, enhancing its texture and tone. Choi says, “The lightweight formula absorbs quickly, providing a refreshing and smooth finish while helping to improve overall skin hydration and elasticity.” The last thing we want is for you to feel stickiness on your skin, and thankfully, you’ll forget you ever applied this product—except for how great your skin looks afterward.
